High Performance Business WebSites
Most people think of a business
web site as just a marketing tool, in many cases simply an on-line advertisement
But the Web can do much
more to produce real value for a business or organization.
The Web can also be
used internally to supply information to employees, or to provide 24 hour
/ 7 day support to a world-wide field sales and service force. And it can
interact with the user, providing user feedback, collecting sales leads,
and delivering dynamically changing information.
The requirements of a revenue
producing business site are considerably different than those for a personal
homepage or art-oriented site. The site must look good, but more importantly,
it must load fast and run well.
We have all seen interesting-looking
sites which load so slowly that we decide to move on.
If that's YOUR business
site, you've just lost a potential customer!
Visuals vs Speed
On the Web, the balance
between good appearance and loading speed is critical. Extensive graphics
slow down a site. We have developed techniques to create sites which LOOK
graphics-intensive, yet don't keep you waiting.
We specialize in good looking
web sites which come up fast and run well. We can work with you to find
the optimum balance of speed and appearance for YOUR site.
We have the capability to
provide the latest state-of-the-art web goodies, like Frames, Java or VRML,
but for the moment, recommend a more conservative approach. Your business
site should be accessible to someone with an old 386® and a solid old
browser, rather than requiring them to buy a Pentium® 400 and the latest
Beta release browser.
Keep in mind that upgrading
all of your field force's laptops could be an added expense.
In the future, which
on the Web means a few months, the technogoodies can be added at modest
Of course, your site should
look great on a big display, but it should also be fully usable on an old
VGA machine. You can still put Java in it, to do cute animations, etc.,
but don't depend on Java for the basic operation of the site.
Frames, on the other
hand, make your site inaccessible to any browser before Netscape 2.0. Thus,
if you wish to use Frames, an alternative non-Frames version of your site
should also be available.
This constraint doesn't prevent
your site from being highly interactive. Most of the functions of Java
which are truly useful from a business standpoint can be done from the
server, without requiring users to continually upgrade their computers.
We have retained some older
machine configurations for the express purpose of compatibility testing.
Mazes And Puzzles
One of the key requirements
of a useful business website is that it must state its purpose immediately,
and that it must not be a maze for the user. We have all entered sites
and wandered around wondering what they were for - and these are business
Developing a simple homepage
is...well...simple! Most kids have their own webpages.
But a business site which
does real work is much more specialized.
There are many pitfalls
in making a site work well on a variety of computers and browsers.
We have been there, and
we have done that.
We can save you the pain.
Publicizing a website is
a specialty in itself. We will work with you to get your site publicized
in the right places, in the right way.
Web Site Upgrades
If your business already
has a webpage up, but you find it difficult to maintain, or you want to
take it to the next level, we can help.
We can provide consulting
services, or take over all development and maintenance.
North East Systems can provide
software development and consultation services outside the scope of WWW
We do not sell hardware or
prepackaged software, and can thus give unbiased advice on the best solutions
for your business needs.
Good business websites must
be tailored to the organization and to the planned audience. Because of
this, we don't publish a hard-and-fast price list.
We will be happy to give
you a quote - we think you will find us competitive.
North East Systems is located
in Northeast Ohio, but we can work with you wherever you are located.
In practice, we have found
that location is no longer an issue. Fax machines, e-mail, the Web, and
FedEx® have truly made the world a very small place.
For further information about
Aardvark and NESYS, e-mail us at firstname.lastname@example.org.
You can also reach us by
phone at (440) 255-5944.
Aardvark DesignWorks is
an Ohio tradename
North East Systems is an
All artwork and programming
(c) 1996 - 2000 North East Systems, unless assigned to clients.